While study was done before the current boardroom battle began, the findings indicate Tata is no longer viewed as aspirational brand by working professionals.
Experts say the impact is limited to investors and potential employees and may ease out in the next few months
This is only the second endorsement in the baba-led space by a celebrity after wrestler Sushil Kumar featured in an ad last year for Patanjali Ghee.
The company will meet DGCA next week and is putting in place a strategy to contain the damage
While members are bound to listen to ASCI, the self-regulator has frequently faced resistance from non-members, who've challenged its authority to redress grievances of complainants
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
Three years after launching Big Bazaar Direct, Future group CEO Kishore Biyani's enthusiasm for online ventures has been tempered by growth concerns
Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands
'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'
Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
Colgate's toothpaste volume growth for the March quarter was 3 per cent.
Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.
Dabur has launched 44 products during the year.
Residents in the vicinity alleged over-exploitation of groundwater.
The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.
Additive strengthens dough, improves shelf life of bread.
Rajan has a great track record abroad.
Narendra Modi might on Saturday ask the Apple CEO to make in India instead of importing and selling refurbished phones
Sales of refrigerators were higher this year versus last year.
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